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Our core values in business: telling the truth, keeping our commitments, not surprising our clients, and delivering the best work we possibly can. We love good writing and respect the power of active language and pictures. We are loyal and keep confidences. We follow the ethics codes of NIRI and PRSA. We value long-term relationships and seek to be friends as well as colleagues in work life.

Who we are - your source of expertise

Johnson Strategic brings senior-level expertise to your communication and IR challenges. Going beyond "PR," we speak the language of business and use communication tools to actively support your strategy to create value.

Richard M. Johnson, president, is a seasoned professional with 35-plus years of experience as a writer, editor and corporate communicator.

Dick counsels companies in investor relations and communication strategy. Passionate about innovation, he works with pharmaceutical, diagnostics and animal health groups - as well as energy and financial firms. Dick writes web content, articles, white papers, news releases, annual reports and speeches. He is an active supporter of NIRI, the National Investor Relations Institute, and former president of the Kansas City chapter. Johnson Strategic is a sponsor of Financial Executives International in Kansas City. In addition, Dick is active in BIOKansas and the Association for Corporate Growth.

Before launching Johnson Strategic in 1997, Dick was director of investor and media relations for a global pharmaceutical company, Hoechst AG, and one of its predecessors, Marion Merrell Dow. He earned a BA in Economics from Princeton and an MBA in Finance and Management from Rockhurst and completed the University of Michigan executive seminar in investor relations. Dick has shared expertise on panels for NIRI, KansasBIO and PRSA audiences and writes a blog for investor relations professionals, IR Cafe.

Based on 17 years as an award-winning reporter and editor for The Kansas City Star, Dick understands how news media work - and he embraces social media.

View Dick Johnson's profile on LinkedIn

Laura R. Johnson, account manager, supports clients with media relations, writing and editing, social media, direct marketing, event planning and project management. She earned a degree in Psychology from the University of Kansas.

View Laura Johnson's profile on LinkedIn

Jacqueline M. Johnson, R.N., vice president, is a Registered Nurse and consults on healthcare communications and business development. Hands-on experience gives Jackie insight into the challenges of healthcare and patient education. She earned a degree in nursing from Johnson County Community College.

View Jackie Johnson's profile on LinkedIn

Our relationships with experienced specialists enable us to offer turnkey services in graphic design, Web development and specialized initiatives.